BACKGROUND
BACKGROUND
BACKGROUND

Capgemini presents "The Future We Want", showcasing the journey of Jonny Wilkinson, a Rugby World Champion. In this content film, we delve into the evolution of the sport, guided by the insights and experiences of the champion himself. The narrative unfolds from the origins of the sport, symbolized by the four-quarters of the Rugby pitch.

Jonny Wilkinson provides a firsthand account of the sport's transformation, highlighting the evolution of garments, tactics, and his career trajectory. From his early days on the pitch to his current role as a sports pundit, the film explores the dynamic journey of the champion. Additionally, it speculates on the future of the sport, hinting at potential changes in how games are watched through advancements in technology.

Capgemini invites you to "Get the future you want,"  

The campaign stepped into a world of beauty and indulgence where gifting good skin takes center stage. Gifting is how we show we care and how we express gratitude.
In this film, we show Real Madrid players sharing the gift of great-looking skin with the people who make Real Madrid great (including the unsung heroes): linesmen, janitors, cleaners, kit washers, physios, officials, ticket sales, and fans.

Credit: Agency: CSM / Role: Senior creative, Art director / Copywriter: Rui Antunes CD: Alex Kremp

TVC - 30''
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