Mini approached AKQA to create a brand breaking responsive experience where from the most experienced car user to a beginner will enjoy a multi-device car configurator experience. Enabling the customer to discover all the technical features of MINI Hatch family.


Client: Mini   Agency: AKQA Role: Visual senior designer
CD: Gradwell Sears
Date: May. 2015

Iphone & Ipad Version

Desktop and Mobile car configurator