We created the Benefayre Get Gorgeous campaign to immerse beauty consumers in the fun-filled world of Benefit Cosmetics. It was inspired by a traditional English fair, themed uniquely to Benefit; with makeovers, games, stalls and music. A digital Benefayre was created for Facebook to engage the online audiences and bring the Benefayre to them; allowing them to play the same games on their smartphones or even get product discounts as if they were in a physical Benefit store.

For its first unisex campaign, Head and Shoulders join forces with top football players to encourage the next generation with the aim to give them an extra shot of confidence to raise their goals.

On the campaign, Kieran Trippier, Jordan Nobbs, Kyle Walker, Steph Houghton, Gigi Buffon, and Antoine Griezmann are giving the spotlight to these young footballers, preparing them mentally and physically.

When you only have one shot to become the king of tomorrow,
let nothing hold you back.