Creative Solution:

We created the Benefayre Get Gorgeous campaign to immerse beauty consumers in the fun-filled world of Benefit Cosmetics. It was inspired by a traditional English fair, themed uniquely to Benefit; with makeovers, games, stalls and music. A digital Benefayre was created for Facebook to engage the online audiences and bring the Benefayre to them; allowing them to play the same games on their smartphones or even get product discounts as if they were in a physical Benefit store.


Client: Benefit Cosmetics
Agency: Evoke London
Role: Ux – Concept/Game Design

UX wireframe and user flow

UK charity event


Throughout the summer over 60,000 consumers experienced the Benefayre and Facebook followers increased by 150,000.

Millons consumers

Hundred thousand Facebook followers increased


Html5 Game