BACKGROUND
The first fashion collection created by fans on Snapchat. Adidas neo fans are mobile-first and they demand a voice. So when briefed to create a truly innovative global activation, we launched #myneolabel on Snapchat. With participation at its heart, #myneolabel kicked off with a mini fashion film featuring four ‘white looks’.
Fans were encouraged to SNAP IT. DESIGN IT. WEAR IT.
The first fashion collection created by fans on Snapchat. Adidas neo fans are mobile-first and they demand a voice. So when briefed to create a truly innovative global activation, we launched #myneolabel on Snapchat. With participation at its heart, #myneolabel kicked off with a mini fashion film featuring four ‘white looks’.
Fans were encouraged to
SNAP IT. DESIGN IT. WEAR IT.
Credit: Agency: IRIS London / Role: Senior Visual Designer
Credit: Agency: IRIS London / Role: Senior Visual Designer
CASE
WEBSITE
WEBSITE
SNAPCHAT
