Absolut is pivoting to encourage consumers to be spontaneous and define and create their own Absolut Nights.
We use the ‘typing awareness indicator’ on iPhones to represent a key decision that leads to an Absolut Night. Following a question like, ‘Party tonight in Kingston?’ We move through the dots into an epic night.
US SOCIAL AD
We created 4 film targeting different persona / mood.
Global TV AD
We used the Universal language of emoji to target non english speaker audience.