The Background

Absolut is pivoting to encourage consumers to be spontaneous and define and create their own Absolut Nights.

The solution

We use the ‘typing awareness indicator’ on iPhones to represent a key decision that leads to an Absolut Night. Following a question like, ‘Party tonight in Kingston?’ We move through the dots into an epic night.


We created 4 film targeting different persona / mood.

Emoji design development

Global TV AD

We used the Universal language of emoji to target non english speaker audience.