Fueled by passion.Driven by desire.
Valentine’s day is an opportunity for a premium automotive brand like Infiniti to create a memorable campaign. But the internet is full of commercial, meaningless inputs on this date. How could we make something memorable without being cheesy?
Role: Art director
CD: Ross Mawdsley
Copy: Carla Ballecer
We used Instagram like native animation to complement the concept of fuel by love, where as son as you like the image the heart icon appears complementing the image of the brand.