Fueled by passion.Driven by desire.

Overview

Valentine’s day is an opportunity for a premium automotive brand like Infiniti to create a memorable campaign. But the internet is full of commercial, meaningless inputs on this date. How could we make something memorable without being cheesy?

Details

Client: Infiniti
Agency: AKQA
Role: Art director
CD: Ross Mawdsley
Copy: Carla Ballecer

Creative Solution-GT Concept Car

Play Station announced a new Infiniti concept car in the Gran Tourismo 6 game. We used the buzz generated on vision Gran Tourismo website to create a slick and premium visual which appealed to the desire and passion for this particular date.

Social implementation:

Instagram microinteraction

We used Instagram like native animation to complement the concept of fuel by love, where as son as you like the image the heart icon appears complementing the image of the brand.