Formula 1 is one of the most popular competitive sports in TV and media, turning over an incredible rights profit of £1.5b per year. Fans are passionate about the technical aspects of racing, but we discovered that technological facts and race data were difficult to find and digest on the F1 website.
We created a real-time second screen experience where fans could access a premium section of the F1 website, with live data from the race (including drivers’ positions, team conversations, speed data etc). This full responsive website works as an editorial and advertising medium in itself, opening a new profitable channel for the brand.
Client: Infiniti Agency: AKQA Role: Responsive design
CD: Ian Wharton / AD: Bes Bujupi